Freebird Burritos

It was lunchtime on a Friday afternoon, and it had been days – literally DAYS – since my last burrito. I was pining for the promise of meaty, ricey goodness, tenderly wrapped in silver foil like a tasty baby robot being tucked into bed.

I only had my lunch hour to find one, so like an addict desperate for a hit –  any hit, from anywhere – I decided to go to Wrap It Up!, which is a three-minute walk from work and sells burritos for a mere £3.

Then I remembered why their burritos are only £3 and decided that, it being Friday – a happy day, a noble day – today wouldn’t be the day I’d subject myself to that particular horror again, even if I’ll have to eventually for this blog.

Instead, I headed to the burrito stall on Rupert St, Soho. I’d been there before, but that was back when I almost never compared burritos to tasty baby robots. So I was thrilled when I realised it was actually a branch of Freebird Burritos, which has been recommended to me by @HoveHousewife, and lauded around the internet on other (less robotty) food sites.

The skilfully altered sign at the front, which suggested that the burritos had recently cost £6, but were now a fiver, worried me a bit. Hopefully they were just being really nice?


I soon discovered that Freebird Burritos are NOT very nice, in more ways than one. Ordering the usual (chicken, lime-cilanto rice, black beans, cheese, sour cream, medium salsa), I noticed the end product was looking a bit sorry for itself, so added some lettuce.

It had also been hanging around for a little while waiting to be wrapped, so I decided to eat it as I walked back to give it a fair chance of being all tasty and warm. Mmm!

Or rather, as Homer Simpson once memorably demanded of a rice cake: Hello taste? WHERE ARE YOU? I have simply no idea how it’s possible to wrap seven ingredients in a tortilla and have them taste of so little, unless those ingredients are meh, meh, meh, meh, meh, meh and meh.

‘The taste must be at the bottom,’ I thought, manfully (womanfully?) soldiering on. But no. One mouthful tasted a bit chickeny. But otherwise, it was just an insipid, watery nothing that only a mummy robot could love.


It was also tepid to begin with, and stone cold by the time I got to my office five minutes away, even the hot sauce having apparently given the whole thing up for a bad job. Eventually, I decided it really wasn’t worth the calories, and chucked the last bit away. Then I wrote this to take my mind off the terrible hunger pangs and ALL THE MEH.

Mood before: It’s Friday! Yay!

Mood after: Christ, are my taste-buds broken?

Rating: Food 3/10, Ambience 2/10, Staff 4/10, Value: 4/10

Where: Corner of Rupert St and Brewer St, London W1F 0RG, Monday to Friday

Closest Tube: Piccadilly Circus

Web: Here / @freebirdburrito

Recommended?: Umm, no.

UPDATE: Wrap It Up has since closed, relieving me of the duty of revisiting it. PHEW. It’s since become a kebab shop, which also shut, then a lovely-looking pizza place which I really want to visit before it inevitably closes.


One response to this post.

  1. Posted by Wowser on July 8, 2011 at 1:21 pm

    Looks wrong: creamy with basmati rice. NO.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: